There is no absolute on the number of times a person is required to see your advertisement. One author says it takes a minimum of 8 exposures to an advertisement. I read another book on marketing that says it can take as many as 24 exposures.
Although nobody can be absolutely certain how advertising/marketing works on the human mind, one thing that all marketing experts agree on is that one exposure to an advertisement rarely works.
HOW BIG COMPANIES ADVERTISE
Have you ever wondered why you see the same commercial on TV several times? It is not because automobile company executives have extra money and don’t want to pay it to their employees. It is because repetition of a marketing idea works.
Very few small business owners have the whopping advertisement budgets the huge companies have. The money they spend on just one 6 week campaign is more money than we earn in a year.
THE POWER OF REPETITIVE ADVERTISING IS AVAILABLE
With the internet, however, we can now join the big boys. An email campaign allows us to use the power of repetition to keep our businesses in the forefront of the minds of our target market. After a few emails, they will never again purchase our goods/services without first thinking of us.
TIB Marketing can set you up and teach you how to use an email service for just $100. Just call the phone number in the side-bar to schedule a time when we can come to your office to set you up.
