Blogs are more than just ways for ditzy college coeds to waste time in candy commercials or revenue generators for computer geeks. They can be a vital marketing tool for creative small business owners.
I have learned a great deal about how to use blogging for marketing purposes in the past year with TIB Tips. It allows me to keep in front of Baby Boomers and their parents with the insurance products and services I provide.
OLD MARKETING TECHNIQUE
In the past I had to pay for an advertisement in the newspaper or phone book. Those advertisements were potentially seen by thousands of people. My business is targeted at Baby Boomers and their parents.
Using newspaper and phone book advertising, my advertisements had to be planned several weeks in advance and I paid not only to reach Baby Boomers and their parents. The advertisements would also be seen by members of Generation X and Y.
NEW MARKETING TECHNIQUE
Rather than more inefficient newspaper ads, in which I paid to reach thousands of people who have no interest in what I had to sell, I pay nothing for my blog. Only people who have expressed an interest in what I do see my information.
I may not reach as many people as I formerly did. However, those who see my blog are already interested in what I do. It is more efficient. I no longer have to pay to advertise to people who have no interest is what I have to offer.
IS A BLOG RIGHT FOR YOU?
Only you can know if you are willing to learn how to use a blog to efficiently promote your business on line. If a blog is used correctly, it can be a valuable addition to your marketing strategy. If you do not use it correctly, it can be a waste of time.
If your desire is to use a blog to help market your business, TIB Marketing can help you set one up. Rather than waiting 2 weeks and paying someone else $1000, TIB marketing will come to your office, set up your Wordpress.com or Blogger.com blog and teach you how to use it for only $200. After we leave, it is up to you and your creativity to successfully use your blog.
If you want to start promoting your business on line, you can be up and running today. Call us at the number on the side-bar to schedule a time for us to come to your office and set you up.
